5 Celebrities Who Made Smart Investments Outside Hollywood

Hollywood and show business is a harsh and fickle industry. One day you’re in, the next day you’re out. That’s why a lot of celebrities tend to expand their investment portfolio to make the most out of their hard-earned Hollywood money.

While some of them fail and are plunged into near bankruptcy, others thrive and succeed thanks to both their business acumen and the advice from their chosen financial advisors. To inspire you to make smart decisions, here are 5 celebrities who made bank with smart investments outside Hollywood.

Magic Johnson

It seems like Magic Johnson has the magic touch. The retired basketball player has tons of investments across different industries. Magic Johnson Enterprises is a massive investment company with a stake in franchises like, T.G.I. Fridays, Burger King, and Starbucks.

Additionally, he also has shares in movie theaters and gyms. Magic Johnson is also a co-owner of the LA Dodgers.

Robert DeNiro

Robert DeNiro struck gold when he followed his stomach and collaborated with famous Japanese chef Nobu Matsuhisa to found Nobu.

The first branch of Nobu was opened in New York, but following its wild success, has since expanded to different major cities around the world. DeNiro’s investments paid off because as of 2015, the company was valued at $500 million.

Francis Ford Coppola

Coppola gifted Hollywood with his great films, Godfather and Apocalypse Now back in the 1970s. Nowadays, Coppola has directed his attention to growing his winery in Napa Valley.

Coppola bought the vineyard property more than four decades ago and by the 1990s, had turned it into a busy winery. As a matter of fact, wines from his company are sold all over the world.

It seems that he might need a financial advisor to check his books though, as he once flippantly said in a magazine that all he knew was they were making $9 million one year, then $60 million four years after.

What a jump!

Serena Williams

Serena Williams’ prowess and talent in the tennis court has won her over $93 million in career prize money, almost twice as much as any other female athlete in any sport.

However, her success didn’t stop there. Williams’ intelligence extends beyond the court and into different businesses, earning her more millions. The tennis champion has a fashion line at the Home Shopping Network, as well as investments in The Miami Dolphins and Ultimate Fighting Championship.


The most well-known success story of celebrity-turned-businesswoman might just be Rihanna with her makeup brand, Fenty.

The artist launched the brand back in 2017 and it changed the makeup game forever. The line carried the most inclusive range of colors for their foundation and concealers, proving to every other manufacturer in the industry that it’s possible and profitable. In its first month alone, the company earned over $72 million.

She didn’t stop there. Rihanna and Fenty collaborated with luxury giant LVMH, and now Fenty is worth at least $3 billion! Her investment money really went somewhere and beyond.

It’s interesting to see what businesses celebrities pursue beyond Hollywood. It definitely shows their different passions and interests. Some make bank in the food and beverage industry while others succeed in cosmetics and other industries related to that. It also provides us with a different perspective of our favorite celebrities.

While some investments end in heartbreak, just like Ja Rule’s investment in the Fyre Festival, others bring forth immeasurable success and higher credit scores. With enough hard work, branding, and product development, celebrities won’t need to rely on their name alone!